Memphis’ Carolyn Hardy boasts years of packaging leadership and success. By switching from hand packing product to installing an automated SOMIC Packaging wraparound case packer, she has ambitious goals for Hardy Beverages to reach this year.

“In the first two years of operation, Hardy Beverages expanded from one brand to three and from two SKUs to 18,” she says of the hydrogen-infused water bottling company. “Last year we presented our flagship brand, HTWO, to every retail sector in the United States and reached out to international prospects. This year, HTWO will extend sales to US retailers in mass retail, pharmacies and hardware stores. We will begin international sales of HTWO starting in Kuwait next month, and plan to increase sales by 100% year-over-year for the next five years through strategic marketing programs and promotions.”

Hardy’s packaging experience began over 30 years ago. She joined the J.M. Smucker Company in Memphis after earning her MBA from the University of Memphis, and left her plant manager position for a bigger opportunity at Coors Brewing Company.

In 2005 when she was the Coors VP of operations, leadership in Colorado disclosed plans to shut down the Memphis facility the next year. In an effort to keep her team motivated, she and her team devised a strategy and won Coors’ Environmental Health & Safety Award as the company’s most efficient facility that year. Due to the merger with Molson Canada, Coors still sold the facility to Hardy. It allowed her to keep the plant open and save over 400 jobs.

She started Hardy Bottling in 2006. They produced non-alcoholic beverages for companies such as AriZona Beverages, Coca-Cola and 7-Eleven Select, as well as energy and organic products for Rockstar, FRS, Cintron, Apple & Eve and others. The facility and assets were sold for $30 million in 2011 to City Brewery of Lacrosse, WI.

Hardy learned of SOMIC Packaging in 2020 when her filler manufacturer from Germany introduced them.

“I have worked with many packer brands and wanted to avoid the problems I’ve experienced with them in the past. I was initially concerned with equipment built outside the US due to a lack of parts availability and service,” she says. “When we did site visits to observe the machine in operation, we learned SOMIC has a dedicated team of service technicians here in the states. I felt confident they not only had a superior case packing system, but a technical team to support us.”

The SOMIC 424 case packer system was installed in October 2022 and Hardy immediately began running the machine.

“Before installing the SOMIC packer, we could only pack 100 units-per-minute (UPM) because we could not source enough temporary labor to hand pack at the filler’s capability,” she acknowledges. “Our filler is capable of over 180 UPMs, and this year we plan to run a ten hour shift, three days a week. As we reach our sales goals, I anticipate adding more shifts.”

The company has a state-of-the-art proprietary beverage process that allows them to produce hydrogen infused products. Flagship brand HWTO is a ready-to-drink beverage. Nightlyfe contains electrolytes to help performers and the late-night crowd to recover faster. Skhy combines hydrogen and CBD with vitamins and minerals for mental and physical well-being. And Rallie is an enhanced water solution exclusively for dogs.

In a changing marketplace that is more consumer driven, SOMIC Packaging CEO Peter Fox says the advantages of retail-ready automation with the 424 machine gives Hardy Beverages the flexibility to meet their unique challenges.

“Carolyn is very knowledgeable and her experience in the beverage world is impressive. She is an accomplished professional who has earned the respect of her peers and the Memphis business community,” comments Fox. He pointed out that SOMIC will begin manufacturing all new machines for North American installations once the company completes construction of its larger US headquarters near Minneapolis later this year. Carolyn was very thorough in her equipment analysis and requirements. Her compact machine allows them to make the most of their floor space, and it can be adapted for any purpose.”

Hardy says her SOMIC 424 case packer provides advantages for today and the future. “I’m very satisfied with the flexibility of our machine. We can produce many different package types in the 6, 12, 18 and 24-pack range,” she revealed about the 16.9 ounce bottles. “I also like its ease of operations and having the ability to source parts and receive technical support quickly when needed.”